Marketing Manager (m/f/d) - #2778858

Epassi (ehem. Hansefit) holt als Europas führender Anbieter für Mitarbeiter-Benefits finnisches Wellbeing nach Deutschland – für mehr ganzheitliches Wohlbefinden in Unternehmen. Mit Epassi Sports, einem einzigartigen Firmenfitness-Produkt als Fundament und einer wachsenden Benefit-Vielfalt als langfristigem Ziel. Gebündelt in nur einer App. Epassi ist gemacht für Unternehmen, die wissen, dass zufriedene Mitarbeitende zum Unternehmenserfolg beitragen, für Mitarbeitende, die flexible Lösungen für ihren Alltag suchen und für Partner, die ein nachhaltiges Wachstum anstreben. Mehr Informationen unter epassi.de.

Are you interested in joining one of Europe's fastest growing companies? Do you want to impact the wellbeing of millions of people every day?

Epassi's purpose is to boost everyday well-being. We are a leading provider of employee benefit solutions across Europe, operating in 9 markets with over 1,100 people. We are evolving from a federation of country businesses to One Epassi, a unified operating model built for growth.

Your mission at Epassi:

As we migrate customers onto the Epassi platform and launch new benefits, we need more people who turn eligible users and partners into active ones. You design and run the campaigns that make that happen.

You own campaigns for one target group: business customers (B2B), end users (B2C) or merchants (B2M). Your campaigns activate partners and end users and convince them to use our services or try new benefits. You are accountable for your target group’s results, from concept to KPI review. You define your exact focus area together with your Team Lead.

In your first 6 to 12 months, success means your campaigns move measurable numbers. We agree the KPIs together.

Examples:

• Growth in newly activated users and in activation rate among eligible users
• First-transaction activation rate and cross-sell conversion, for example from Fitness Network to Activity Rewards
• Products per employer and marketing cost per won customer
  
  

Your responsibilities will be:

Activation of existing users (your primary focus)

• Design and run activation programs that guide eligible users from registration to benefit selection and first transaction
• Plan activation across phases, before and after migration to the Epassi platform
• Choose the right mix of channels, such as HR communication, CRM, in-app nudges and LinkedIn account-based marketing, to reach the people who matter
  
  

Cross-sell and upsell

• Create campaigns that win existing customers for additional benefits and products
• Support Sales with enablement material, customer stories and webinars that help close deals
• Time your campaigns to customer migration and sales priorities
  
  

Creative and partner management

• Brief and align campaign materials such as spots, posters, product PDFs, landing pages and activation kits, in-house or with agencies and service providers
• Coordinate campaigns and creatives end to end, and fit the messaging to your target group
• Improve materials based on how your target group responds
  
  

KPI steering

• Measure what your campaigns deliver against the agreed KPIs
• Optimise campaigns and the customer journey based on what the data shows
  
  

What you’ll be doing (daily):

• You run several projects in parallel and deliver on time.
• You bring Digital (CRM, Performance), Field Marketing, Communications, Brand & Marketing Operations and Sales together to deliver one result.
• You use AI tools such as Claude in your daily work to move faster
  
  

What you should bring:

• The ability to work with many teams and get things done without formal authority
• A hands-on attitude: you take initiative without waiting for a brief
• Knowledge of the benefits market (a plus)
• Experience with HubSpot and Asana (a plus) and knowledge of Claude (an advantage)
• A degree is not required if your experience shows you can do the job
  
  

Your language profile:

• Fluent German
• Very good English
  
  

Your track record:

• Very good project management skills, with a record of delivering campaigns on time
• Solid marketing knowledge and experience building campaigns that activate or convert a target group
• Experience working with agencies and external service providers
• A data-driven way of working: you set KPIs, track them and act on them
  
  

Your competency profile:

• You manage many moving parts and keep deadlines across teams (We deliver with purpose)
• You make decisions based on data and optimise campaigns against KPIs (We deliver with purpose)
• You think from the point of view of the user, partner or merchant and shape the customer journey around them (We champion customer success)
• You win over colleagues in Sales, Digital and Communications for shared goals (We grow together)